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Breaking News: Unprecedented Levels of Fluffing Around Impacting Workplace Productivity

Justin Flitter
3 min readDec 19, 2024

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By Dr. Ima Slacker, lead researcher at the Institute for Workplace Inefficiency.

In a shocking revelation, a new report has identified “fluffing around” as the number one productivity killer in workplaces across New Zealand. Defined as time wasted searching for information, waiting for coworkers to reply to questions everyone asks, and the dreaded “where do I even start?” moments, fluffing around has reached epidemic proportions.

“It’s everywhere,” said Diane Fluster, CEO of the ironically named Get-It-Done Ltd. “Our meetings start late because someone can’t find the Zoom link, reports are delayed because Cheryl can’t remember how to format a table, and don’t even get me started on trying to find the latest version of anything. It’s chaos.”

The fallout is staggering. Companies report skyrocketing coffee consumption, increased passive-aggressive Post-it notes, and a noticeable rise in employees loudly sighing at their desks. Economists warn of a potential “fluff-cession” if the trend continues.

Enter Enterprise AI: The Anti-Fluff Solution

Fortunately, hope is on the horizon. Innovative workplaces are turning to enterprise AI tools to eliminate fluffing around once and for all. These systems act as…

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Justin Flitter
Justin Flitter

Written by Justin Flitter

CMO #SaaS | Marketing Strategy & Activation. Author of Unrivaled B2B Strategy Workbook | http://Unrivaled.co.nz

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