Creativity and scientific thinking required to leverage data and insights

Justin Flitter
4 min readOct 4, 2019

Data in a digital world

It’s no secret to businesses that data is the key differentiator for success in today’s digital world. Globally renowned brands such as Netflix, Amazon and Microsoft continue to lead the way in demonstrating the value of data-driven decision making.

Justin Flitter

CMO #SaaS | Marketing Strategy & Activation. Author of Unrivaled B2B Strategy Workbook |