Four Ways to Start Generating Demand for Your Business

Justin Flitter
3 min readSep 2, 2022

Hint: Get the basics right. Build a solid foundation of best practice.

When it comes to marketing and sales, one of the most challenging things is driving demand for your product or service. It can be difficult to convince people that they need what you’re offering. If you’re struggling to generate demand for your business, you’re not alone.

But marketing and sales are two of the most important aspects of growing a business, so figuring out how to drive demand is crucial.

Luckily, there are a few simple strategies you can use to make sure people know about your business and want to buy from you.

Read on for four ways that will help you drive demand for your business.

Have a Solid Marketing Strategy

Marketing is a vast field with a lot of nuances and strategies. Figuring out exactly which ones are going to work best for your business will require a dedicated effort.

Start by creating a thorough marketing strategy. You can do this by asking yourself a few questions:

  • What are my customers’ biggest challenges?
  • What are my strengths as a business?
  • What resources do I have available to me?

Once you’ve answered these questions, you’ll have a better idea of which marketing strategies will be most effective for your business.

Create Content People Can’t Resist

Your marketing should do more than just announce that you exist and that you have products or services for sale. You need to show people that you’re an expert in your field. You need to show potential customers that they can trust you and that they’ll get what they need from you. You can do this by creating valuable and relevant content. Invest into developing an effective website. Including a blog that allows you to share your expertise and knowledge with potential customers. Make sure you’re posting relevant content, though. If your blog isn’t showing people that you’re an expert, it’s doing you no good.

Show People You’re Trusted

Trust is one of the most important aspects of generating demand for your product or service. If people don’t trust you, they’re not going to buy from you. This is especially true if you’re in a B2B environment where people are purchasing products or services for their businesses. However, you can show people that you’re trustworthy by doing a few simple things. When you’re creating content, be honest and upfront. Don’t promote products or services that you don’t truly believe in. Be transparent about who you are, what your business does, and what your goals are. Show your customers that you have nothing to hide — that you’re trustworthy and you have their best interests in mind.

Be Where Your Audience Is

One of the best ways to drive demand for your business is to be where your audience is. This means that you need to put yourself out there and get involved in your industry. Go to events, join online forums, and build relationships with people who you think would be interested in your products or services. You might be surprised how easy it is to get involved and make connections with people in your industry. A lot of people spend time online, especially if they’re in a digital marketing field. Join forums related to your industry, and make sure to introduce yourself to people. Be helpful and generous with your time, and you’ll make some great connections.


In order to drive demand for your business, you need to create products and services that people want and need. This can be challenging, but it’s not impossible. Start by creating a marketing strategy, creating content people can’t resist, showing that you’re a trusted source, and being where your audience is.

With these strategies, you can drive the demand you need to grow your business.



Justin Flitter

CMO #SaaS | Marketing Strategy & Activation. Author of Unrivaled B2B Strategy Workbook |