How Dark Social Impacts B2B Marketing

Justin Flitter
5 min readSep 3, 2022

‍In a perfect world, every B2B company would have the opportunity to market their products and services directly to their target audience at any given moment. Unfortunately, we don’t live in this perfect world.

Thanks to the prevalence of social media and other digital marketing channels, it feels as though everyone is constantly being bombarded with advertisements from brands at every corner…

Justin Flitter

CMO #SaaS | Marketing Strategy & Activation. Author of Unrivaled B2B Strategy Workbook |