What high-performing marketers do differently.

Justin Flitter
3 min readOct 18, 2022
Justin Flitter — Circles of Fire


At the core of marketing is the ability to understand both your market and your customers. How your product or service elevates them, their team, their business and their customers.

As marketers we must understand the emotional drivers, the pain points our customers need us to solve. And translate those into product vision, purpose, and proposition.

Justin Flitter

CMO #SaaS | Marketing Strategy & Activation. Author of Unrivaled B2B Strategy Workbook | http://Unrivaled.co.nz