What unrivaled marketers do.

Justin Flitter
1 min readFeb 10, 2023

Whatever the economic forecast, good marketers stand-up and stand-out.

So what makes them unrivaled?

  • They’re fantastic storytellers, and deeply understand which message will resonate with a particular audience
  • They know the market, competition, and the company’s products better than anyone
  • They’re measured on revenue
  • They own the go-to-market process end-to-end
  • They craft a strong, unique position for their company, and products.
  • They staunchly ensure the brand is consistent, everywhere
  • They meet customers, prospects, and peers
  • They run integrated buying journeys, repurposing collateral
  • They research and experiment, constantly
  • They leverage data and intuition to inform decision making
  • They’re relentless, resourceful, fearless, and assertive
  • They constantly ask ‘Why?’, review and iterate
  • They never, ever give up

What else would you add to this list?

Learn the market-tested, best practices in the Unrivaled B2B Marketing Strategy Workbook.

Peer-Reviewed by 100+ Chief Marketing Officers around the world.



Justin Flitter

CMO #SaaS | Marketing Strategy & Activation. Author of Unrivaled B2B Strategy Workbook | http://Unrivaled.co.nz