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Justin Flitter
Justin Flitter

2.8K Followers

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Download the 2023 B2B Marketing Strategy Workbook.

If you’re looking to take your B2B marketing efforts to the next level, this playbook is a must-read. It provides a clear roadmap for success, backed by industry-tested strategies and tactics. — Lee Brooks, Revenue & Product Marketing Manager @ Multiply I’m actually rather stoked with where this project landed…

B2b Marketing

3 min read

Download the 2023 B2B Marketing Strategy Workbook.
Download the 2023 B2B Marketing Strategy Workbook.
B2b Marketing

3 min read


Pinned

5 Trends in B2B Marketing That Will Define 2023

The B2B marketing industry changes rapidly, with new trends emerging and old ones dying out every year. To stay on top of the game, marketers must constantly adapt and find new ways to reach their audience. But what do we expect to change in B2B marketing in the coming years…

B2b Marketing

5 min read

5 Trends in B2B Marketing That Will Define 2023
5 Trends in B2B Marketing That Will Define 2023
B2b Marketing

5 min read


Feb 10

What unrivaled marketers do.

Whatever the economic forecast, good marketers stand-up and stand-out. So what makes them unrivaled? They’re fantastic storytellers, and deeply understand which message will resonate with a particular audience They know the market, competition, and the company’s products better than anyone They’re measured on revenue They own the go-to-market process end-to-end They craft a strong, unique position for their company, and products.

Business

1 min read

What unrivaled marketers do.
What unrivaled marketers do.
Business

1 min read


Oct 18, 2022

What high-performing marketers do differently.

Empathy At the core of marketing is the ability to understand both your market and your customers. How your product or service elevates them, their team, their business and their customers. As marketers we must understand the emotional drivers, the pain points our customers need us to solve. …

Marketing

3 min read

What high-performing marketers do differently.
What high-performing marketers do differently.
Marketing

3 min read


Oct 2, 2022

When Patience Isn’t Your Greatest Virtue — Grow A Bonsai

I’m not a particularly patient person. I prefer life to be busy, with plenty to work on, learn, see and do. Bonsai Trees have always piqued my curiosity. After I bought on for a friend, I too needed on. Now I have three! From watching the seasonal transformations to learning…

Bonsai

4 min read

When Patience Isn’t Your Greatest Virtue — Grow A Bonsai
When Patience Isn’t Your Greatest Virtue — Grow A Bonsai
Bonsai

4 min read


Sep 3, 2022

How Dark Social Impacts B2B Marketing

‍In a perfect world, every B2B company would have the opportunity to market their products and services directly to their target audience at any given moment. Unfortunately, we don’t live in this perfect world. Thanks to the prevalence of social media and other digital marketing channels, it feels as though…

Marketing

5 min read

How Dark Social Impacts B2B Marketing
How Dark Social Impacts B2B Marketing
Marketing

5 min read


Sep 2, 2022

Four Ways to Start Generating Demand for Your Business

Hint: Get the basics right. Build a solid foundation of best practice. When it comes to marketing and sales, one of the most challenging things is driving demand for your product or service. It can be difficult to convince people that they need what you’re offering. …

Marketing

3 min read

Four Ways to Start Generating Demand for Your Business
Four Ways to Start Generating Demand for Your Business
Marketing

3 min read


Sep 2, 2022

I’ll give marketers 30 minutes for free.

I love to talk about marketing, technology, strategy, go-to-market tactics, and community development. I also enjoy mentoring emerging marketing leaders, sharing what I can to help them avoid the same mistakes, build their confidence, and capability. If you’re curious, eager to learn, connect and share as you grow your marketing…

Marketing

2 min read

I’ll give marketers 30 minutes for free.
I’ll give marketers 30 minutes for free.
Marketing

2 min read


Sep 2, 2022

The 5 value-focused questions you should ask in a job interview.

Job interviews are pivotal moments in your career. Deciding to join a new company requires careful decision making and consideration. Is this the right product, opportunity for you? Does the company have sufficient resources to set you up for success? …

Job Interview

2 min read

The 5 value-focused questions you should ask in a job interview.
The 5 value-focused questions you should ask in a job interview.
Job Interview

2 min read


Aug 31, 2022

This is my dream-team marketing tech stack.

If I was building a marketing tech stack from scratch this is what I’d start with.

B2b Marketing

1 min read

This is my dream-team marketing tech stack.
This is my dream-team marketing tech stack.
B2b Marketing

1 min read

Justin Flitter

Justin Flitter

2.8K Followers

CMO #SaaS | Marketing Strategy & Activation. Author of Unrivaled B2B Strategy Workbook | http://Unrivaled.co.nz

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