PinnedMember-onlyDownload the 2023 B2B Marketing Strategy Workbook.If you’re looking to take your B2B marketing efforts to the next level, this playbook is a must-read. It provides a clear roadmap for success, backed by industry-tested strategies and tactics. — Lee Brooks, Revenue & Product Marketing Manager @ Multiply I’m actually rather stoked with where this project landed…B2b Marketing3 min readB2b Marketing3 min read
Pinned5 Trends in B2B Marketing That Will Define 2023The B2B marketing industry changes rapidly, with new trends emerging and old ones dying out every year. To stay on top of the game, marketers must constantly adapt and find new ways to reach their audience. But what do we expect to change in B2B marketing in the coming years…B2b Marketing5 min readB2b Marketing5 min read
Feb 10Member-onlyWhat unrivaled marketers do.Whatever the economic forecast, good marketers stand-up and stand-out. So what makes them unrivaled? They’re fantastic storytellers, and deeply understand which message will resonate with a particular audience They know the market, competition, and the company’s products better than anyone They’re measured on revenue They own the go-to-market process end-to-end They craft a strong, unique position for their company, and products.Business1 min readBusiness1 min read
Oct 18, 2022Member-onlyWhat high-performing marketers do differently.Empathy At the core of marketing is the ability to understand both your market and your customers. How your product or service elevates them, their team, their business and their customers. As marketers we must understand the emotional drivers, the pain points our customers need us to solve. …Marketing3 min readMarketing3 min read
Oct 2, 2022Member-onlyWhen Patience Isn’t Your Greatest Virtue — Grow A BonsaiI’m not a particularly patient person. I prefer life to be busy, with plenty to work on, learn, see and do. Bonsai Trees have always piqued my curiosity. After I bought on for a friend, I too needed on. Now I have three! From watching the seasonal transformations to learning…Bonsai4 min readBonsai4 min read
Sep 3, 2022Member-onlyHow Dark Social Impacts B2B MarketingIn a perfect world, every B2B company would have the opportunity to market their products and services directly to their target audience at any given moment. Unfortunately, we don’t live in this perfect world. Thanks to the prevalence of social media and other digital marketing channels, it feels as though…Marketing5 min readMarketing5 min read
Sep 2, 2022Four Ways to Start Generating Demand for Your BusinessHint: Get the basics right. Build a solid foundation of best practice. When it comes to marketing and sales, one of the most challenging things is driving demand for your product or service. It can be difficult to convince people that they need what you’re offering. …Marketing3 min readMarketing3 min read
Sep 2, 2022I’ll give marketers 30 minutes for free.I love to talk about marketing, technology, strategy, go-to-market tactics, and community development. I also enjoy mentoring emerging marketing leaders, sharing what I can to help them avoid the same mistakes, build their confidence, and capability. If you’re curious, eager to learn, connect and share as you grow your marketing…Marketing2 min readMarketing2 min read
Sep 2, 2022Member-onlyThe 5 value-focused questions you should ask in a job interview.Job interviews are pivotal moments in your career. Deciding to join a new company requires careful decision making and consideration. Is this the right product, opportunity for you? Does the company have sufficient resources to set you up for success? …Job Interview2 min readJob Interview2 min read
Aug 31, 2022Member-onlyThis is my dream-team marketing tech stack.If I was building a marketing tech stack from scratch this is what I’d start with.B2b Marketing1 min readB2b Marketing1 min read
