The B2B marketing industry changes rapidly, with new trends emerging and old ones dying out every year. To stay on top of the game, marketers must constantly adapt and find new ways to reach their audience. But what do we expect to change in B2B marketing in the coming years…

Whatever the economic forecast, good marketers stand-up and stand-out. So what makes them unrivaled? They’re fantastic storytellers, and deeply understand which message will resonate with a particular audience They know the market, competition, and the company’s products better than anyone They’re measured on revenue They own the go-to-market process end-to-end They craft a strong, unique position for their company, and products.

Empathy At the core of marketing is the ability to understand both your market and your customers. How your product or service elevates them, their team, their business and their customers. As marketers we must understand the emotional drivers, the pain points our customers need us to solve. …

I’m not a particularly patient person. I prefer life to be busy, with plenty to work on, learn, see and do. Bonsai Trees have always piqued my curiosity. After I bought on for a friend, I too needed on. Now I have three! From watching the seasonal transformations to learning…

‍In a perfect world, every B2B company would have the opportunity to market their products and services directly to their target audience at any given moment. Unfortunately, we don’t live in this perfect world. Thanks to the prevalence of social media and other digital marketing channels, it feels as though…

Hint: Get the basics right. Build a solid foundation of best practice. When it comes to marketing and sales, one of the most challenging things is driving demand for your product or service. It can be difficult to convince people that they need what you’re offering. …

I love to talk about marketing, technology, strategy, go-to-market tactics, and community development. I also enjoy mentoring emerging marketing leaders, sharing what I can to help them avoid the same mistakes, build their confidence, and capability. If you’re curious, eager to learn, connect and share as you grow your marketing…

Job interviews are pivotal moments in your career. Deciding to join a new company requires careful decision making and consideration. Is this the right product, opportunity for you? Does the company have sufficient resources to set you up for success? …

If I was building a marketing tech stack from scratch this is what I’d start with.